Sometimes that attitude even carries over into some people feeling unwilling or uncomfortable to receive nurturing through massages, cuddling, unrestrained hugging, emotionally & physically affectionate friendships or other forms of affection with people in various contexts. Even though they do actually enjoy such experiences & people.
While each persons subjective personal preferences for ones own life and consensual relationships is equally valid, it can be growthful to question culturally & otherwise learned, normalized assumptions that love is somehow diminished or less real when shared in diverse ways.
Love, unitive intimacy, appreciation, embodying emotional intimacy grows, deepens and enriches us and those we share such with more fully the more we freely allow ourselves and each other to freely fully feel, express and enjoy being & sharing so with each person we feel it with in the only moment that ever exists - the ever present now.
It is a common fallacy of belief that physical intimacy - affection with people is only "really loving" and worthwhile with people we have known for a certain amount of linear time and have a rigidly defined, exclusive formal romantic relationship with approved of by a specific religious organization. That to be open to, want & enjoy receiving nurturing affection in more open contexts, whether sexually or simply sensually through massages, hugs, cuddling, etc., from & with people relatively new to us in terms of linear time known, can not be emotionally & spiritually loving as well. Yet in reality real loving intimacy has little to nothing to do with dependence on linear time to exist. It comes from within us. From our own development of this Love within ourselves. And flows fully from us in diverse ways beyond the artificial, intimacy blocking constraints of socially constructed notions of time & rigid relationship forms.
The more we cultivate a deep, in the moment embodying presence with open hearted, quiet minded loving feeling awareness & intention, the more natural it is to be unitively intimate with ourselves, life and thus all people we share resonance with in the only moment that exists - now. For this very moment is all we ever really have and are guaranteed here.
To withhold loving intimate presence, appreciation and its natural spiritual - sensual expressions & experiences because we think (too much) that it is "strange", not "normal", too soon, etc to simply be beautifully vulnerably appreciative & open to whatever embodying loving pleasure we feel and share with each person we are with in each moment, is in fact where the real lack of emotional - spiritual openness, intimacy & love happens.
When we are fully present and loving, our body naturally follows. It is only the socially fearfully conditioned mind that obsesses, worries, fears and thus distorts & blocks such natural free flowing loving intimacy with any person we feel at all open to in the only time that we ever really exist - each now. Whether we choose to share this emotionally, sensually or otherwise with multiple people, or reserve some expressions for one person and share in other ways with others.